Case Study

Co-creating the Future of Mobility

Co-creating the future of mobility aims at innovating mobility in the metropolitan region of Rotterdam, The Hague by engaging citizens in co-creation processes.
Spearheading the process, our founder Stephanie Hughes is using AKKA’s collaborative process to engage citizens as well as professional, private and public stakeholders in various aspects of the process. Besides the operational goal of reducing traffic jams in the metropolitan region of Rotterdam, this process aims at shifting citizens’ mindsets by motivating them to make conscious & informed choices that result in suitable & future-proof travel behaviour.

This project is in the scope of the ‘Beter Benutten’ program (dutch for ‘Better Utilisation’), run by De Verkeersonderneming agency (more information below).
One of the goals of the City of Rotterdam is to have less congestion and shorter journey times by 2017.
In the ‘Beter Benutten’ (‘Optimising Use’) programme, the Dutch government, regions and businesses are working together to improve road, waterway and railway accessibility in the busiest regions. The goal was to reduce congestion by 20 percent, using a package of around 300 practical and quantifiable measures, by the year 2014. The aim of the follow-up programme (2015-2017) is to achieve 10 percent shorter journey times from door to door in the busiest areas. More information about the ‘Beter Benutten’ program here.

De Verkeersonderneming (Traffic department) & Dutch Ministry of Infrastructure and Environment, is the implementing agency for the ‘Beter Benutten’ (‘Better Usage’) programme by the Ministry of Infrastructure and Environment in the Rotterdam region. De Verkeersonderneming is the cooperation organisation of the municipality of Rotterdam, the Rotterdam city region, Port of Rotterdam Authority and the Ministry of Infrastructure and Environment/Rijkswaterstaat. 

Find out more about the verkeersonderneming here: www.verkeersonderneming.nl

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